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Case Study | InYourArea

by Vicki Barlow
Published 10/06/2025
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Gardenhouse 24 Partnered with Reach for a £57k Return on Their Investment

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We think InYourArea, our award-winning hyper-local news platform, is a perfect fit for funeral directors to reach people in their local area.

InYourArea is trusted by thousands of businesses as part of their advertising strategy, like Gardenhouse24, a timber retailer.

Gardenhouse 24 is a well-established nationwide business that chose to trust Reach for its marketing needs. Their goal was simple yet ambitious: drive their sales to a higher degree. And guess what? They succeeded beyond their expectations.

Gardenhouse 24 embarked on a trial run of the InYourArea (IYA) campaign, and the results were nothing short of astonishing. An increase in traffic, quality leads, and most importantly, documented sales were some of the outcomes they experienced.

With just a £1,000 investment in the IYA campaign, Gardenhouse 24 saw an incredible return of £57K in just one month. That's a staggering return on investment that showcases the potential of local advertising through InYourArea.

As funeral directors, building strong connections with your local community is vital. By using InYourArea for your local advertising, you can achieve similar results to Gardenhouse 24. Increase your leads, boost your presence, and enhance overall interest in your services within your community.
Gardenhouse 24's UK Operations Director said:

"We, Gardenhouse 24, as a well-established nationwide business, began to use Reach to conduct all our marketing needs and help drive our sales to a higher degree.

I can say this is happening above our expectations and we are very excited going forward with Reach.

Our leads have improved, as well as our sales and the overall interest in our products.

We approved the trial run of the IYA campaign and we are astonished at the results in more traffic and quality leads.

We have documented sales from this campaign and I must say we are very happy.
With a £1,000 investment in this campaign, we have a return of £57K in one month of this running.”

Are you ready to take your local advertising to the next level? Consider InYourArea – it could be the game-changer you've been waiting for!

Check out the success story in full below. To find out more about IYA, read our blog: here.

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