How to help families collect donations in memory
by Vicki Barlow
• Published 21/08/2023
Traditionally, funeral notices served as a way to communicate the details of the service, provide obituary information, and extend condolences. However, by embracing online technology, funeral directors can provide families with an avenue to make a positive impact even beyond the ceremony.
Donations in memory
Online charity donations allow mourners to express their sympathy and remember the deceased through acts of kindness that support causes close to the heart. Online donations remove the limitations of physical presence, enabling a wider network of friends, colleagues, and acquaintances to contribute, regardless of location.
Choosing to include an online collection in a notice is a great start to helping the family create a charitable legacy for their loved one. The next step is to help them to achieve a successful collection.
When writing or requesting a funeral notice, be it an online or print notice, be sure to mention how people can contribute to the charitable collection. Simply adding the words 'Donations may be made online at funeral-notices.co.uk' increases the chance people will make a donation.
You could consider the following steps:
* Incorporate a call-to-action - gently encourage mourners to visit funeral-notices.co.uk to contribute to the chosen charity.
* Choose relevant charities - work with families to select charities that held significance for the deceased or align with their values.
* Provide guidance - offer support and guidance to both the family and donors, ensuring a seamless and positive experience.
Donating online is such an easy process, it only takes a few minutes. Once you've made a contribution you are invited to add a tribute to the notice, choosing whether to remain anonymous or publish your name and message of condolence. Family members then have the option to reply to the message, thanking individuals for their donation.
• Ease and Convenience: online charity donations provide a hassle-free solution for individuals who wish to contribute but may not be able to attend the funeral in person. This convenience opens up new possibilities for engagement.
• Extended Reach: funeral-notices.co.uk transcends geographical boundaries, allowing a wider circle of mourners to participate in honouring loved ones and supporting the chosen charity.
• Personalisation: funeral directors can work closely with families to select a charity that resonates with their loved one's values, creating a more personalised and meaningful tribute.
• Legacy of giving: by encouraging charitable donations, funeral directors facilitate the creation of a lasting legacy that aligns with the spirit of the departed.
As the funeral industry evolves, funeral directors have a unique opportunity to embrace change and offer innovative solutions that facilitate healing and support. The integration of online charity donations through platforms like funeral-notices.co.uk elevates the funeral notice from a simple announcement to a powerful tool for honouring loved ones while giving back to causes that matter. By taking this step, funeral directors can not only enhance their services but also create a lasting legacy of compassion and generosity for the families they serve.
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